Promotional decisions using mathematical models.
Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others]

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Related Names
Becknell, James C.
Robinson, Patrick J., ed.
Marketing Science Institute.
Language(s)
English
Published
Boston, Allyn and Bacon [1967]
Subjects
Sales promotion > Mathematical models.
Physical Description
xvi, 330 p. illus. 24 cm.
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