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| 245 | 0 | 0 | ‡aPromotional decisions using mathematical models. ‡cPrepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others] |
| 260 | ⊔ | ⊔ | ‡aBoston, ‡bAllyn and Bacon ‡c[1967] |
| 300 | ⊔ | ⊔ | ‡axvi, 330 p. ‡billus. ‡c24 cm. |
| 490 | 0 | ⊔ | ‡aMarketing Science Institute. Series of books |
| 504 | ⊔ | ⊔ | ‡aIncludes bibliographies. |
| 538 | ⊔ | ⊔ | ‡aMode of access: Internet. |
| 650 | ⊔ | 0 | ‡aSales promotion ‡xMathematical models. |
| 700 | 1 | 0 | ‡aBecknell, James C. |
| 700 | 1 | 0 | ‡aRobinson, Patrick J., ‡eed. |
| 710 | 2 | 0 | ‡aMarketing Science Institute. |
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