Promotional decisions using mathematical models.
Prepared under the direction of Patrick J. Robinson. Contributing authors: James C. Becknell, Jr. [and others]

APA Citation

Becknell, J. C., Robinson, P. J.., Marketing Science Institute. (1967). Promotional decisions using mathematical models. Boston: Allyn and Bacon.

MLA Citation

Becknell, James C, Patrick J. Robinson, and Marketing Science Institute. Promotional Decisions Using Mathematical Models. Boston: Allyn and Bacon, 1967.

Warning: These citations may not always be complete (especially for serials).