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890530s1988 maua b 001 0 eng |
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‡a658.8/007/23
‡219
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‡aBonoma, Thomas V.
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‡aMarketing performance assessment /
‡cThomas V. Bonoma, Bruce H. Clark.
|
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⊔ |
⊔ |
‡aBoston, Mass. :
‡bHarvard Business School Press,
‡cc1988.
|
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⊔ |
⊔ |
‡axiv, 202 p. :
‡bill. ;
‡c29 cm
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‡atext
‡btxt
‡2rdacontent
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‡aunmediated
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‡aIncludes index.
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504 |
⊔ |
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‡aBibliography: p. 185-195.
|
538 |
⊔ |
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‡aMode of access: Internet.
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‡aMarketing
‡xEvaluation.
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‡aClark, Bruce H.,
‡d1958-
‡0http://id.loc.gov/authorities/names/n88028523
‡1http://id.loc.gov/rwo/agents/n88028523
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