Marketing performance assessment

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050 0 4 ‡aHF5415 ‡b.B5243 1988
082 0 ‡a658.8/007/23 ‡219
100 1 ‡aBonoma, Thomas V.
245 1 0 ‡aMarketing performance assessment / ‡cThomas V. Bonoma, Bruce H. Clark.
260 ‡aBoston, Mass. : ‡bHarvard Business School Press, ‡cc1988.
300 ‡axiv, 202 p. : ‡bill. ; ‡c29 cm
336 ‡atext ‡btxt ‡2rdacontent
337 ‡aunmediated ‡bn ‡2rdamedia
338 ‡avolume ‡bnc ‡2rdacarrier
500 ‡aIncludes index.
504 ‡aBibliography: p. 185-195.
538 ‡aMode of access: Internet.
650 0 ‡aMarketing ‡xEvaluation.
700 1 ‡aClark, Bruce H., ‡d1958- ‡0http://id.loc.gov/authorities/names/n88028523 ‡1http://id.loc.gov/rwo/agents/n88028523
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DAT 2 ‡a2023-06-27T17:30:02Z
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