Marketing performance assessment /
Thomas V. Bonoma, Bruce H. Clark.

APA Citation

Bonoma, T. V., Clark, B. H. (1988). Marketing performance assessment. Boston, Mass.: Harvard Business School Press.

MLA Citation

Bonoma, Thomas V, and Bruce H. Clark. Marketing Performance Assessment. Boston, Mass.: Harvard Business School Press, 1988.

Warning: These citations may not always be complete (especially for serials).