Advertising campaigns /
by Bernard Lichtenberg, in collaboration with Bruce Barton.

Description

Main Author

Lichtenberg, Bernard, 1892-

Related Names

Barton, Bruce, 1886-1967.
Alexander Hamilton Institute (U.S.)

Language(s)

English

Published

New York : Alexander Hamilton institute, [c1930]

Subjects

Mediaplanning.
Reclamecampagnes.
Advertising.

Physical Description

xx, 359 p. illus., diagrs. 19 cm.

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