Competitive positioning :
the key to marketing strategy /
by Graham Hooley and John Saunders.

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Main Author: Hooley, Graham J.
Related Names: Saunders, John A., 1946-
Language(s): English
Published: Hemel Hempstead, Hertfordshire ; Prentice-Hall International, 1993.
Subjects: Competition.
Strategic planning.
Marketing > Marketing / Management.
Physical Description: xi, 260 p. : ill. ; 23 cm.
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Limited (search only)	Pennsylvania State University

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