Competitive positioning :
the key to marketing strategy /
by Graham Hooley and John Saunders.

APA Citation

Hooley, G. J., Saunders, J. A. (1993). Competitive positioning: the key to marketing strategy. Hemel Hempstead, Hertfordshire: Prentice-Hall International.

MLA Citation

Hooley, Graham J, and John A. Saunders. Competitive Positioning: the Key to Marketing Strategy. Hemel Hempstead, Hertfordshire: Prentice-Hall International, 1993.

Warning: These citations may not always be complete (especially for serials).