Analytic approaches to product and marketing planning :
proceedings of workshop cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business /
edited by Allan D. Shocker.

Description

Related Names

Shocker, Allan D.
University of Pittsburgh. Graduate School of Business.
American Marketing Association.
Workshop on Analytic Approaches to Product and Market Planning, University of Pittsburgh, 1977.

Language(s)

English

Published

Cambridge, Mass. : Marketing Science Institute, 1979.

Subjects

Marketing > Marketing / Management > Marketing / Management / Congresses.
Product management > Product management / Congresses.

Physical Description

viii, 492 p. : ill. (some col.) ; 28 cm.

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