Analytic approaches to product and marketing planning :
proceedings of workshop cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business /
edited by Allan D. Shocker.

APA Citation

Shocker, A. D., University of Pittsburgh. Graduate School of Business., American Marketing Association., Workshop on Analytic Approaches to Product and Market Planning, U. of Pittsburgh. (1979). Analytic approaches to product and marketing planning: proceedings of workshop cosponsored by American Marketing Association, Marketing Science Institute, and University of Pittsburgh, Graduate School of Business. Cambridge, Mass.: Marketing Science Institute.

MLA Citation

Shocker, Allan D, University of Pittsburgh. Graduate School of Business, American Marketing Association, and University of Pittsburgh Workshop on Analytic Approaches to Product and Market Planning. Analytic Approaches to Product And Marketing Planning: Proceedings of Workshop Cosponsored by American Marketing Association, Marketing Science Institute, And University of Pittsburgh, Graduate School of Business. Cambridge, Mass.: Marketing Science Institute, 1979.