Marketing management :
analysis, planning, implementation, and control /
Philip Kotler.

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Main Author: Kotler, Philip.
Language(s): English
Published: Englewood Cliffs, NJ : Prentice Hall, 1988.
Edition: 6th ed.
Subjects: Marketing > Marketing / Management.
Physical Description: xxi, 777 p., [8] p. of plates ill. (some col.) ; 24 cm.
ISBN: 0135561507
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Item Link	Original Source
Limited (search only)	University of Michigan

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