Marketing management : analysis, planning, implementation, and control

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050 0 ⊔ ‡aHF5415.13 ‡b.K64 1988
100 1 ⊔ ‡aKotler, Philip.
245 1 0 ‡aMarketing management : ‡banalysis, planning, implementation, and control / ‡cPhilip Kotler.
250 ⊔ ⊔ ‡a6th ed.
260 0 ⊔ ‡aEnglewood Cliffs, NJ : ‡bPrentice Hall, ‡c1988.
300 ⊔ ⊔ ‡axxi, 777 p., [8] p. of plates ‡bill. (some col.) ; ‡c24 cm.
504 ⊔ ⊔ ‡aIncludes bibliographies and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡xManagement.
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