Rethinking marketing :
sustainable market-ing enterprise in Asia : text and cases /
Philip Kotler ... [et al.]

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Related Names
Kotler, Philip
Language(s)
English
Published
Singapore : Prentice Hall, 2003
Subjects
Marketing > Management
Marketing > Asia > Management > Case studies
Physical Description
xii, 206 p. : ill. ; 24 cm
ISBN
0130499315
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