Advertising: its role in modern marketing
[by] S. Watson Dunn [and] Arnold M. Barban.
APA Citation
Dunn, S. Watson (Samuel Watson)., Barban, A. M. (1974). Advertising: its role in modern marketing. 3d ed. Hinsdale, Ill.: Dryden Press.
MLA Citation
Dunn, S. Watson (Samuel Watson), 1918-1997, and Arnold M Barban. Advertising: Its Role In Modern Marketing. 3d ed. Hinsdale, Ill.: Dryden Press, 1974.
Warning: These citations may not always be complete (especially for serials).