Analysis for marketing planning

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050 0 0 ‡aHF5415.13 ‡b.L395 1994
100 1 ⊔ ‡aLehmann, Donald R.
245 1 0 ‡aAnalysis for marketing planning / ‡cDonald R. Lehmann, Russell S. Winer.
250 ⊔ ⊔ ‡a3rd ed.
260 ⊔ ⊔ ‡aBurr Ridge, Ill. : ‡bIrwin, ‡cc1994.
300 ⊔ ⊔ ‡ax, 198 p. : ‡bill. ; ‡c23 cm.
490 0 ⊔ ‡aThe Irwin series in marketing
504 ⊔ ⊔ ‡aIncludes bibliographical references and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡zUnited States ‡xManagement.
700 1 ⊔ ‡aWiner, Russell S.
CID ⊔ ⊔ ‡a009818921
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DAT 1 ⊔ ‡a20120815063930.0 ‡b2024-01-19T18:45:12Z
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