1984 AMA educators' proceedings

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245 0 0 ‡a1984 AMA educators' proceedings / ‡ceditors, Russell W. Belk ... [et al.].
260 ⊔ ⊔ ‡aChicago, IL : ‡bAmerican Marketing Association, ‡cc1984.
300 ⊔ ⊔ ‡axiv, 431 p. ; ‡c28 cm.
490 0 ⊔ ‡aSeries / American Marketing Association ; ‡vno. 50
500 ⊔ ⊔ ‡a"The 1984 American Marketing Association Summer Educators' Conference ... held in Chicago on August 12-15"--P. ix.
504 ⊔ ⊔ ‡aIncludes bibliographies and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡vCongresses.
700 1 ⊔ ‡aBelk, Russell W.
710 2 ⊔ ‡aAmerican Marketing Association. ‡bEducators' Conference ‡d(1984 : ‡cChicago, Ill.)
710 2 ⊔ ‡aAmerican Marketing Association.
740 0 ⊔ ‡a1984 A.M.A. educators' proceedings.
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