Service management and marketing :
a customer relationship management approach /
Christian Grönroos

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Main Author: Grönroos, Christian, 1947-
Language(s): English
Published: Chichester ; Wiley, c2000
Edition: 2nd ed
Subjects: Customer services
Service industries > Service industries / Marketing
Physical Description: x, 394 p. : ill. ; 25 cm
ISBN: 0471720348 (alk. paper)
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