Service management and marketing : a customer relationship management approach

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035 ⊔ ⊔ ‡a(OCoLC)43936852
100 1 ⊔ ‡aGrönroos, Christian, ‡d1947-
245 1 0 ‡aService management and marketing : ‡ba customer relationship management approach / ‡cChristian Grönroos
250 ⊔ ⊔ ‡a2nd ed
260 ⊔ ⊔ ‡aChichester ; ‡aNew York : ‡bWiley, ‡cc2000
300 ⊔ ⊔ ‡ax, 394 p. : ‡bill. ; ‡c25 cm
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aCustomer services
650 ⊔ 0 ‡aService industries ‡xMarketing
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