Service marketing - Nordic School perspectives /
edited by Christian Grönroos & Evert Gummesson.
Description
- Language(s)
-
English
- Published
-
Stockholm, Sweden : University of Stockholm, Department of Business Administration, 1985.
- Note
-
"R 1985:2"
"The articles represent developments within "The Nordic School of Service Marketing ..."
"This report consists of fifteen contributions on service marketing written by both academics and practitioners. The articles are based on lectures and workshops that took place in a conference on service marketing and internal marketing in Helsinki, Finalnd. "
- Physical Description
-
153 p. :
ill. ;
28 cm.
Viewability