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910522s1982 xxua 000 0 eng d |
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‡aHF5415.122
‡b.R47 1982
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‡aResearching the new electronic media :
‡bwhat we need to know, current projects, future possibilities : transcript proceedings : an Advertising Research Foundation key issues workshop, New York Hilton, December 15, 1982.
|
260 |
⊔ |
⊔ |
‡a[New York] :
‡bARF,
‡cc1982.
|
300 |
⊔ |
⊔ |
‡a131 p. :
‡bill. ;
‡c28 cm.
|
538 |
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‡aMode of access: Internet.
|
650 |
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‡aCable television
‡zUnited States
‡vCongresses.
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650 |
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‡aCable television advertising
‡zUnited States
‡vCongresses.
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650 |
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‡aTelemarketing
‡zUnited States
‡vCongresses.
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710 |
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‡aAdvertising Research Foundation.
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