Advertising in America; the consumer view
[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

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Main Author: Bauer, Raymond Augustine, 1916-1977.
Related Names: Weilbacher, William M.
Kanter, Donald L. (Donald Lucky), 1925-
Greyser, Stephen A.
Harvard University. Graduate School of Business Administration.
American Association of Advertising Agencies.
Language(s): English
Published: Boston, Division of Research, Graduate School of Business Administration, Harvard University, 1968.
Subjects: Consumer behavior > Consumer behavior / United States.
Consumers > Consumers / United States.
Advertising > Advertising / Psychological aspects.
Note: "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
Physical Description: xxvi, 473 p. 21 cm.
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