Advertising in America; the consumer view

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100 1 ⊔ ‡aBauer, Raymond Augustine, ‡d1916-1977.
245 1 0 ‡aAdvertising in America; the consumer view ‡c[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.
260 ⊔ ⊔ ‡aBoston, ‡bDivision of Research, Graduate School of Business Administration, Harvard University, ‡c1968.
300 ⊔ ⊔ ‡axxvi, 473 p. ‡c21 cm.
500 ⊔ ⊔ ‡a"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."
504 ⊔ ⊔ ‡aBibliographical footnotes.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aConsumer behavior ‡zUnited States.
650 ⊔ 0 ‡aConsumers ‡zUnited States.
650 ⊔ 0 ‡aAdvertising ‡xPsychological aspects.
700 1 ⊔ ‡aWeilbacher, William M.
700 1 ⊔ ‡aKanter, Donald L. ‡q(Donald Lucky), ‡d1925-
700 1 ⊔ ‡aGreyser, Stephen A.
710 2 ⊔ ‡aHarvard University. ‡bGraduate School of Business Administration. ‡bDivision of Research.
710 2 ⊔ ‡aAmerican Association of Advertising Agencies.
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DAT 1 ⊔ ‡a20131017154321.0 ‡b2024-01-24T18:42:56Z
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COM ⊔ ⊔ ‡d20110307 ‡mThis record was modified while in the University of Michigan Aleph system for one of the following reasons: to resolve an incorrect bibliographically determined rights status, to include a new OCLC number, or to otherwise address or update incorrect or incomplete metadata.
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