Advertising in America; the consumer view
[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.

APA Citation

Bauer, R. Augustine., Weilbacher, W. M., Kanter, D. L. (Donald Lucky)., Greyser, S. A., Harvard University. Graduate School of Business Administration. Division of Research., American Association of Advertising Agencies. (1968). Advertising in America; the consumer view. Boston: Division of Research, Graduate School of Business Administration, Harvard University.

MLA Citation

American Association of Advertising Agencies, et al.. Advertising In America; the Consumer View. Boston: Division of Research, Graduate School of Business Administration, Harvard University, 1968.