Marketing research /
Alvin C. Burns, Ronald F. Bush.

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Main Author
Burns, Alvin C.
Related Names
Bush, Ronald F.
Language(s)
English
Published
Upper Saddle River, N.J. : Prentice Hall, c1998.
Edition
2nd ed.
Subjects
Marketing research.
Physical Description
1 v. (various pagings) : ill. (some col.) ; 26 cm. 1 computer laser optical disc (4 3/4 in.).
ISBN
0138966060
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