Marketing research /
Alvin C. Burns, Ronald F. Bush.

APA Citation

Burns, A. C., Bush, R. F. (1998). Marketing research. 2nd ed. Upper Saddle River, N.J.: Prentice Hall.

MLA Citation

Burns, Alvin C, and Ronald F Bush. Marketing Research. 2nd ed. Upper Saddle River, N.J.: Prentice Hall, 1998.

Warning: These citations may not always be complete (especially for serials).