Mass media research :
an introduction /
Roger D. Wimmer, Joseph R. Dominick.

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Main Author: Wimmer, Roger D.
Related Names: Dominick, Joseph R.
Language(s): English
Published: Belmont, Calif. : Wadsworth Pub. Co., 1994.
Edition: 4th ed.
Subjects: Mass media > Mass media / Research.
Physical Description: xiv, 497 p. : ill. ; 24 cm.
ISBN: 0534174728 :
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