Mass media research :
an introduction /
Roger D. Wimmer, Joseph R. Dominick.

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Main Author
Wimmer, Roger D.
Related Names
Dominick, Joseph R.
Language(s)
English
Published
Belmont, Calif. : Wadsworth Pub. Co., c1987.
Edition
2nd ed.
Subjects
Mass media > Methodology.
Mass media > Research.
Physical Description
xiv, 514 p. : ill. ; 25 cm. + 1 instructor's manual (58 p. ; 22 cm.)
ISBN
0534067034 (instructor's manual)
0534067026
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