Mass media research : an introduction

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050	0	0	‡aP91.3 ‡b.W47 1994
082	0	0	‡a302.23/072 ‡220
100	1	⊔	‡aWimmer, Roger D.
245	1	0	‡aMass media research : ‡ban introduction / ‡cRoger D. Wimmer, Joseph R. Dominick.
250	⊔	⊔	‡a4th ed.
260	⊔	⊔	‡aBelmont, Calif. : ‡bWadsworth Pub. Co., ‡c1994.
300	⊔	⊔	‡axiv, 497 p. : ‡bill. ; ‡c24 cm.
490	⊔	0	‡aWadsworth series in mass communication
504	⊔	⊔	‡aIncludes bibliographical references and index.
538	⊔	⊔	‡aMode of access: Internet.
650	⊔	0	‡aMass media ‡xResearch.
700	1	⊔	‡aDominick, Joseph R.
CID	⊔	⊔	‡a006952555
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