Marketing in the 80's :
changes & challenges /
[edited by] Richard P. Bagozzi ... [et al.]

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Related Names: Bagozzi, Richard P.
American Marketing Association.
Language(s): English
Published: Chicago, Ill. : American Marketing Association, c1980.
Subjects: Marketing > Marketing / United States > Marketing / United States / Congresses.
Note: Papers given at the conference held in Chicago, Aug. 3-6, 1980.
Physical Description: xviii, 538 p. ; 28 cm.
ISBN: 0877571414
Locate a Print Version: Find in a library

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Limited (search only) no. 46	University of Michigan

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