Marketing in the 80's : changes & challenges

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090 ⊔ ⊔ ‡hHF5415.A2 A48 no.46
245 0 0 ‡aMarketing in the 80's : ‡bchanges & challenges / ‡c[edited by] Richard P. Bagozzi ... [et al.]
260 ⊔ ⊔ ‡aChicago, Ill. : ‡bAmerican Marketing Association, ‡cc1980.
300 ⊔ ⊔ ‡axviii, 538 p. ; ‡c28 cm.
490 0 ⊔ ‡aSeries / American Marketing Association ; ‡vno. 46.
500 ⊔ ⊔ ‡aPapers given at the conference held in Chicago, Aug. 3-6, 1980.
504 ⊔ ⊔ ‡aIncludes bibliographies and index.
538 ⊔ ⊔ ‡aMode of access: Internet.
650 ⊔ 0 ‡aMarketing ‡zUnited States ‡vCongresses.
700 1 ⊔ ‡aBagozzi, Richard P.
710 2 ⊔ ‡aAmerican Marketing Association.
899 ⊔ ⊔ ‡a35128000817492 ‡cno. 46
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