The Services challenge :
integrating for competitive advantage /
edited by John A. Czepiel, Carole A. Congram, James Shanahan.

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Related Names
Shanahan, James (James B.)
Czepiel, John A.
Congram, Carole A.
American Marketing Association.
Language(s)
English
Published
Chicago, Ill. : American Marketing Association, 1987.
Subjects
Service industries > Marketing > Congresses.
Note
Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986.
Physical Description
vi, 108 p. : ill. ; 28 cm.
ISBN
0877571880
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