The Services challenge :
integrating for competitive advantage /
edited by John A. Czepiel, Carole A. Congram, James Shanahan.

APA Citation

Shanahan, J. (James B.)., Czepiel, J. A., Congram, C. A., American Marketing Association. (1987). The Services challenge: integrating for competitive advantage. Chicago, Ill.: American Marketing Association.

MLA Citation

Shanahan, James (James B.), John A Czepiel, Carole A Congram, and American Marketing Association. The Services Challenge: Integrating for Competitive Advantage. Chicago, Ill.: American Marketing Association, 1987.

Warning: These citations may not always be complete (especially for serials).