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| 245 | 0 | 4 | ‡aThe Services challenge : ‡bintegrating for competitive advantage / ‡cedited by John A. Czepiel, Carole A. Congram, James Shanahan. |
| 260 | ⊔ | ⊔ | ‡aChicago, Ill. : ‡bAmerican Marketing Association, ‡c1987. |
| 300 | ⊔ | ⊔ | ‡avi, 108 p. : ‡bill. ; ‡c28 cm. |
| 490 | 0 | ⊔ | ‡aProceeding series / American Marketing Association. |
| 500 | ⊔ | ⊔ | ‡aPapers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986. |
| 538 | ⊔ | ⊔ | ‡aMode of access: Internet. |
| 650 | ⊔ | 0 | ‡aService industries ‡xMarketing ‡vCongresses. |
| 700 | 1 | ⊔ | ‡aShanahan, James ‡q(James B.) |
| 700 | 1 | ⊔ | ‡aCzepiel, John A. |
| 700 | 1 | ⊔ | ‡aCongram, Carole A. |
| 710 | 2 | ⊔ | ‡aAmerican Marketing Association. |
| 899 | ⊔ | ⊔ | ‡a35128001833076 |
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| 974 | ⊔ | ⊔ | ‡bMIU ‡cUMBUS ‡d20240322 ‡sgoogle ‡umdp.35128001833076 ‡y1987 ‡ric ‡qbib ‡tUS bib date1 >= 1929 |