The Relationship of advertising expenditures to sales : an anthology of classic articles

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245 0 4 ‡aThe Relationship of advertising expenditures to sales : ‡ban anthology of classic articles / ‡cedited by Avijit Ghosh, C. Samuel Craig.
260 ‡aNew York : ‡bGarland Pub., ‡c1986.
300 ‡a1 v. (various pagings) : ‡bill. ; ‡c24 cm.
490 0 ‡aThe History of advertising
504 ‡aIncludes bibliographies.
538 ‡aMode of access: Internet.
650 0 ‡aSales.
650 0 ‡aAdvertising ‡xCosts.
700 1 ‡aCraig, C. Samuel.
700 1 ‡aGhosh, Avijit.
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