Evaluating new-product proposals
[by E. Patrick McGuire.

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Main Author
McGuire, E. Patrick (Edward Patrick), 1932-
Language(s)
English
Published
New York : The Conference Board, 1973]
Subjects
New products.
Note
"A research report from the Conference Board."
Caption title.
Physical Description
iv, 108 p. illus. 28 cm.
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Limited (search only)   University of Michigan