Evaluating new-product proposals
[by E. Patrick McGuire.
APA Citation
McGuire, E. Patrick (Edward Patrick). (1973). Evaluating new-product proposals. New York: The Conference Board.
MLA Citation
McGuire, E. Patrick (Edward Patrick), 1932-. Evaluating New-product Proposals. New York: The Conference Board, 1973.
Warning: These citations may not always be complete (especially for serials).