Dictionary of marketing & advertising /
Michael J. Baker.

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Main Author
Baker, Michael J., 1935-
Related Names
Baker, Michael John.
Language(s)
English
Published
New York : Nichols Pub., 1990.
Edition
2nd ed.
Subjects
Advertising > Dictionaries.
Marketing > Dictionaries.
Note
Rev. ed. of: Macmillan dictionary of marketing & advertising. 1984.
Physical Description
viii, 271 p. : ill. ; 24 cm.
ISBN
0893973718
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