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Dictionary of marketing & advertising /
Michael J. Baker.

APA Citation

Baker, M. J., Baker, M. John. (1990). Dictionary of marketing & advertising. 2nd ed. New York: Nichols Pub..

MLA Citation

Baker, Michael J., 1935-, and Michael John Baker. Dictionary of Marketing & Advertising. 2nd ed. New York: Nichols Pub., 1990.

Warning: These citations may not always be complete (especially for serials).