Basic advertising /
Donald W. Jugenheimer, Gordon E. White.

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Main Author: Jugenheimer, Donald W.
Related Names: White, Gordon E., joint author.
Language(s): English
Published: Columbus, Ohio : Grid Pub., c1979.
Subjects: Advertising.
Note: Includes index.
Physical Description: xv, 485 p. : ill. ; 26 cm.
ISBN: 0882441817 :
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Limited (search only)	University of Michigan

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