Basic advertising /
Donald W. Jugenheimer, Gordon E. White.
APA Citation
Jugenheimer, D. W., White, G. E.. (1979). Basic advertising. Columbus, Ohio: Grid Pub..
MLA Citation
Jugenheimer, Donald W, and Gordon E. White. Basic Advertising. Columbus, Ohio: Grid Pub., 1979.
Warning: These citations may not always be complete (especially for serials).