Understanding Russian outbound tourism :
what the Russian blogosphere is saying about Europe /
[prepared by Johanna Danielsson and Tomas Larsson, on commission to the European Travel Commission (ETC) and the World Tourism Organization (UNWTO)].

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Related Names
European Travel Commission.
World Tourism Organization.
Language(s)
English
Published
©2015
Madrid, Spain : World Tourism Organization ; [2015]
Subjects
Tourists.
Tourism.
Tourists > Europe.
Tourists > Russia.
Tourism > Europe.
Russia.
Europe.
Summary
"This joint ETC/UNWTO report provides useful insight into trends, themes and behaviour of Russian tourists to Europe based on 'netnographic' research -- or ethnography adapted to the online social world. The study analyses the Russian consumer mindset with regard to preferred destinations, travel planning and segments, through the analysis of online blogs, posts and Internet searches, to provide tips on tapping the world's fourth largest outbound tourism market."--WTO website.
Physical Description
88 pages : illustrations, maps ; 30 cm
ISBN
9789284416707
9284416701
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