Evaluating NTO marketing activities :
a joint European Travel Commission and World Tourism Organization project carried out by the University of Luton (UK).

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Related Names: University of Luton.
World Tourism Organization.
European Travel Commission.
Language(s): English
Published: Madrid, Spain : World Tourism Organization, c2003.
Subjects: Tourism > Tourism / Marketing > Tourism / Marketing / Evaluation.
Physical Description: 172 p. ; 29 cm.
ISBN: 9789284406364
9284406366
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