An analysis of advertising royalty in franchise contracts /
Ram C. Rao, Shuba Srinivasan.

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Main Author: Rao, Ram C.
Related Names: Srinivasan, Shuba.
Carnegie-Mellon University. Graduate School of Industrial Administration.
Language(s): English
Published: Pittsburgh, Penn. : Carnegie Mellon University, Graduate School of Industrial Administration, 1996.
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