Do promotions benefit manufacturers, retailers, or both? /
Shuba Srinivasan, Koen Pauwels, Dominique M. Hanssens, and Marnik G. Dekimpe.

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Main Author: Srinivasan, Shuba.
Related Names: Dekimpe, Marnik G.
Hanssens, Dominique M.
Pauwels, Koen.
Marketing Science Institute.
Language(s): English
Published: Cambridge, Mass. : Marketing Science Institute, 2001.
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