Point-of-purchase advertising and factors influencing use in supermarkets /
[by Robert E. Frye and Martin Leiman].

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Main Author: Frye, Robert E. (Robert Edward), 1923-2005.
Related Names: Leiman, Martin, 1922-
United States. Department of Agriculture.
Language(s): English
Published: Washington, D.C. : U.S. Dept. of Agriculture, Economic Research Service, Marketing Economics Division, 1965.
Subjects: Supermarchés > Supermarchés / Publicité.
Publicité sur le lieu de vente.
Supermarchés.
Aliments > Aliments / Publicité.
Advertising > Advertising / Food.
Food industry and trade.
Note: Cover title.
Physical Description: iv, 35 p. ; 26 cm.
Locate a Print Version: Find in a library

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