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‡aA 1.82:692
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‡aFrye, Robert E.
‡q(Robert Edward),
‡d1923-2005.
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‡aPoint-of-purchase advertising and factors influencing use in supermarkets /
‡c[by Robert E. Frye and Martin Leiman].
|
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⊔ |
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‡aWashington, D.C. :
‡bU.S. Dept. of Agriculture, Economic Research Service, Marketing Economics Division,
‡c1965.
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‡aiv, 35 p. ;
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‡aMarketing research report
‡vno. 692
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‡aCover title.
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‡aMode of access: Internet.
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‡a2
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‡aSupermarchés
‡xPublicité.
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‡aPublicité sur le lieu de vente.
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‡aSupermarchés.
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‡aAliments
‡xPublicité.
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‡xFood.
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‡aFood industry and trade.
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‡aLeiman, Martin,
‡d1922-
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‡aUnited States.
‡bDepartment of Agriculture.
‡bEconomic Research Service.
‡bMarketing Economics Division
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‡aPoint of purchase advertising and factors influencing use in supermarkets.
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