Point-of-purchase advertising and factors influencing use in supermarkets

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100 1 ‡aFrye, Robert E. ‡q(Robert Edward), ‡d1923-2005.
245 1 0 ‡aPoint-of-purchase advertising and factors influencing use in supermarkets / ‡c[by Robert E. Frye and Martin Leiman].
260 ‡aWashington, D.C. : ‡bU.S. Dept. of Agriculture, Economic Research Service, Marketing Economics Division, ‡c1965.
300 ‡aiv, 35 p. ; ‡c26 cm.
490 0 ‡aMarketing research report ‡vno. 692
500 ‡aCover title.
538 ‡aMode of access: Internet.
596 ‡a2
650 6 ‡aSupermarchés ‡xPublicité.
650 6 ‡aPublicité sur le lieu de vente.
650 6 ‡aSupermarchés.
650 6 ‡aAliments ‡xPublicité.
650 0 ‡aAdvertising ‡xFood.
650 0 ‡aFood industry and trade.
700 1 ‡aLeiman, Martin, ‡d1922-
710 1 ‡aUnited States. ‡bDepartment of Agriculture. ‡bEconomic Research Service. ‡bMarketing Economics Division
740 0 ‡aPoint of purchase advertising and factors influencing use in supermarkets.
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