The economic effects of advertising /
Neil H. Borden.

Description

Main Author

Borden, Neil H. (Neil Hopper), 1895-1980.

Language(s)

English

Published

New York : Arno Press, 1976.

Subjects

Advertising > Advertising / Economic aspects.

Note

Reprint of the 1942 ed. published by R. D. Irwin, Chicago.

Physical Description

xl, 988 p. : ill. ; 23 cm.

ISBN

0405080107

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