Modern marketing :
principles and practice /
Edward J. Fox, Edward W. Wheatley.

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Main Author: Fox, Edward J.
Related Names: Wheatley, Edward W., 1936-, joint author.
Language(s): English
Published: Glenview, Ill. : Scott, Foresman, c1978.
Subjects: Marketing.
Physical Description: xvi, 503 p. : ill. ; 24 cm.
ISBN: 0673150453 :
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