Modern marketing :
principles and practice /
Edward J. Fox, Edward W. Wheatley.
APA Citation
Fox, E. J., Wheatley, E. W. (1978). Modern marketing: principles and practice. Glenview, Ill.: Scott, Foresman.
MLA Citation
Fox, Edward J, and Edward W. Wheatley. Modern Marketing: Principles And Practice. Glenview, Ill.: Scott, Foresman, 1978.
Warning: These citations may not always be complete (especially for serials).