The principles of advertising;
a text book
[by] Harry Tipper ...Harry L. Hollingworth...George Burton Hotchkiss...Frank Alvah Parsons...

Description

Main Author

Tipper, Harry, 1879-

Related Names

Parsons, Frank Alvah, 1868-
Hotchkiss, George Burton, 1884-1953.
Hollingworth, Harry L. (Harry Levi), 1880-1956.

Language(s)

English

Published

New York City, The Ronald Press Co., 1920.

Subjects

Advertising.

Note

"A condensed and simplified version of 'Advertising, its principles and practice.'"

Physical Description

viii, 376 p. col. front., illus. (incl.forms) col. plates. 22cm.

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